Electrify Aotearoa

Electrify Aotearoa is New Zealand's largest women-founders conference. With an existing brand and a rich history of success, my role was to help move the brand forward, creating a cohesive direction that worked across paid and organic digital strategies, billboards, and event assets on the day.

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Challenges

Keeping track of all of the assets and making sure that cohesion was achieved. With creative production spanning months, it was important that the direction that we picked in month one, was still conveyed as effectively in month six.

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‍View the conference highlight reel here ->

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