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Ministry of Awesome transform bold visions into thriving global businesses. With four sub-brands, MoA is a fast-paced environment where my flexibility, initiative and strategic design thinking is put to good use. My mission is to help MoA communicate big ideas clearly and confidently, by transforming complexity into bold, engaging design that helps early-stage ventures connect, grow, and thrive.
We wanted to keep the initial branding, but develop a cohort of brand assets and graphics that better reflected the energy and creativity of early-stage founders, and relied less heavily on stock imagery. These new assets were to shift a change in brand direction, and were to be implemented cohesively across socials, moving to events, the website, and any merchandising.
Without completely abandoning the existing Startup Aotearoa branding, we wanted to make a cleaner impression on our users. This involved defining a 'new' interpretation of the brand, and then working out how to consistently implement it across our marketing, collateral, and wordpress site. I used design thinking to help me through this process.
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