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NZTE

Client

New Zealand Trade and Enterprise

Category
Events
Marketing
01. The Role

I describe this role as 'tinder for startups', as I was working in a team that helped to match startups with investors, whilst aligning with our 'Do Good Do Well' framework and rebrand.This involved copywriting, content creation, and working on our internal platforms with startups, to create assets and documentation that they could then share with our investor pool. It also involved event planning and management, from our NZTE conferences, to networking events for global investors visiting Aotearoa.

Please note, all information, including companies, statistics, and figures, mentioned below, are available in the public domain across NZTE's social channels and websites. Processes and content included are retrospective remakes, and not original internal documentation, due to my responsibilities to maintain confidence and privacy.

02. Project Highlights

Our 2022 year in review video involved cooperating with a range of stakeholders - from startup founders to investors, and internal management to MBIE. I took the lead on coordinating the information across all these people, ensuring that we created a video that highlighted the good that had been done across all of 2022. I also coordinated a cross-channel posting effort. I've included some of this planning process in the images.

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