Social Striders

01. The Challenge

When Social Striders aproached me to make their brand, we quickly realised that before any visual design,we had some ground work to do. They needed a brand that spoke to their audience - but besides their faces at events, we knew nothing about them.

02. Creating User Definitions

We sat down and unpacked who they were trying to target, and what they were trying to communicate. I sorted these value words into three sections - although some overlapped between differing sections.

03. The Result

Rooted in the learnings above, I developed a brand that reflected and communicated the core values we identified, to create a brand that spoke to our ideal user at it's centre. Social Striders now have a brand that is consistent, relatable, and applicable across all of their events, both previous, and to come.

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